- Circular screens (5 meters in diameter) overhanging vehicles displayed.
- Lasers, ceiling screens and motion detectors allow infinite combinations of mixed light and video sets to create an impression of speed (BMW DNA) over the models displayed.
- It also allows customization of events’ themes.
Merge technology, and architecture to bring BMW’s brand essence to life, and invite consumers to immerse themselves in the brand experience.
Experiential “vortex » circular screen
- 1IPAD TO PILOT EVERYTHING
- 100%% INTERACTIVE
- BMW Concept Store conducted dozens of events since its opening allowing customers to have new experiences – and discover BMW’s DNA – in an unique setting every time.
- The digital devices allow Brand-Store teams to manage content updates quickly and completely independently.
The media wall
A 35m², 3D Media-Wall broadcasts videos produced for each event.